New Twitter Character Count Means Better Customer Service

Twitter has changed the landscape of communication since the social networking site’s inception 10 years ago. Users’ “tweets” have always had a 140-character limit, which has forced people to get imaginative, by shortening words or closing the space between a period and the next thought.

Though that creativity might not ever completely disappear, the strict character limit is going to change, according to a statement released on Twitter’s blog today. Addressing another user (@replies) and media attachments (gifs, photos, videos, polls or quoted tweets) will no longer count against the 140 characters.

Additionally, users will have the opportunity to quote and retweet themselves.

“We’ll be enabling the retweet button on your own tweets, so you can easily retweet or quote tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed,” Twitter summarized in its statement.

The site will also be eliminating the need to “.@” to tweet at a user and have all of your followers see it.

“If you want a reply to be seen by all your followers, you will be able to retweet it to signal that you intend for it to be viewed more broadly,” the post said.

The changes won’t be immediately available to users, as Twitter plans to update the “hundreds of thousands of products built using Twitter’s API,” making the updates available in the coming months.

What this means for business :
The new changes will help business owners better post information and interact with customers.

The ability to transmit information through media in addition to summarizing the information via 140 characters will help cut down on unnecessary two-and-three part tweets. The elimination of the @reply character count means better customer service and general interaction with the people keeping your business moving.

Business owners should take this into consideration when communicating with their followers going forward.


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