Social Media Campaign Success is Get Engaged

The more interactive your company is on Facebook and Twitter, the more likely customers are to shop with you, new research finds. Businesses that regularly engage in conversations with consumers on social media are seen as more informative and influential, according to a study in the Journal of Promotion Management. That perception leads customers to view [...]


LinkedIn Groups Every Entrepreneur Should join

Starting a business isn't easy, and it's even harder to do it without a support group. That's why networking is so important for entrepreneurs and small business owners. Growing your network means forming more valuable connections to other entrepreneurs and, therefore, more resources. These connections are great for getting feedback on your ideas, finding funding, [...]

Live Tweeting Tips for Small Businesses

Have you ever been to an event where you've been encouraged to tweet with a specific hashtag? Maybe it was a business conference, presidential debate or the season premiere of your favorite television show. If you've done so, you've live tweeted before. Live tweeting is the narration and distribution of useful information to an audience [...]

Pokemon Go Can Boost Small Businesses

Since the launch of the augmented-reality game Pokémon Go, there's been a lot of buzz about how small businesses can use the game to their advantage. Now, after more than a month since Pokémon Go first launched in the U.S., market research shows that the hype is real: Pokémon Go really is bringing in more [...]

How to Create the Best Business Slogan

With all that a new business owner has on his plate, developing a good slogan or tagline may not be a top priority. But if there’s a lot of competition in your market, a good slogan could be the thing that separates you from the competition. “Your slogan is shorthand for what you do,” explained [...]

How to Design Your Logo

Creating a logo design that properly represents your product or services is an important step when starting your business. Let’s face it, people do judge a book by its cover. And customers judge a business by its brand design. Here are a few tips to insure that your business is represented in the best light [...]

What Is Twitter and How To Use it For Business?

Founded in 2006, Twitter is an online social networking site allowing its users to share short messages with each other. What separates Twitter from the social networking pack is the enforced brevity of its messages. Known as Tweets, each post can be no longer than 140 characters. Tweets link to photos, videos, or online articles. [...]

What is Mobile Marketing?

Because the smartphone is becoming more and more the vehicle of communication and online interaction for countless consumers worldwide, many companies resort to mobile marketing, sending advertisements straight to phones in the form of a text message. Mobile marketing is an extension of Internet marketing, dependent largely on a form of permission-based marketing. In order [...]

Internet Marketing Strategies & Services

To reach whatever number clients as could reasonably be expected, organizations today are no more depending entirely on print, TV and radio promoting. Numerous organizations have moved quite a bit of their promoting and advertising procedures to the Internet. The Web and email have opened up new parkways for organizations to market to both current, [...]

What is Social Media Marketing?

With businesses looking for the best ways to reach their customers, social media marketing has quickly become one of the easiest and most cost effective options. Social media marketing enables businesses of all sizes the opportunity to reach consumers where they are spending an increased amount of time — social networking sites. Social media marketing [...]